Building Corporate Image Through Integrated Marketing Communication and Service Quality on Islamic Bank in Bandung
نویسندگان
چکیده
منابع مشابه
In Practice Corporate Image Reinforcement in an Era of Terrorism through Integrated Marketing Communication
360 www.palgrave-journals.com/crr/ ABSTRACT Over the past decade or so, corporate image has become an essential strategy for many organizations. However, non-profit organizations have only recently adopted this strategy in order to better communicate with their stakeholders. The purpose of this case study is to trace the integrated marketing communication (IMC) strategy of the Magen David Adom ...
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ژورنال
عنوان ژورنال: EKSISBANK: Ekonomi Syariah dan Bisnis Perbankan
سال: 2019
ISSN: 2654-8526,2599-2708
DOI: 10.37726/ee.v3i1.60